Content Creation: Product Awareness

2025

The Ice Kitchen approached me with an offer to try their frozen paste pots to create content with.

I resonated with their mission to reduce waste and make convenience cooking more sustainable, so accepted. I created two reels for Instagram, one with their Jerk Chicken paste pot and one with their Thai Panang curry paste pot.

The goal was to showcase the ease of the paste pots, while reminding their audience that they are available to buy in the freezer aisle in Sainsbury's.